E-commerce has huge potential to provide massive business opportunities for the country’s youth to explore new marketplaces and directly sell their products and services globally. In this regard, registration of Pakistani exporters on Amazon is opening new gates and providing an important platform to promote trade and explore better marketplaces for Pakistani sellers.

According to the figures shared by the State Bank of Pakistan for freelancing exports during 2020- 21 was $396 Million and it is expected that it will reach to $500 Million by June 2022. This shows that Pakistan has great potential to increase economic activities through different marketplaces globally. To best utilize the Amazon marketplace, it is essential to remove all hurdles affecting the economic activities involving Amazon. One of the biggest hurdle is the lack of skills required to utilize the Amazon platform for generating economic activities among people of Pakistan. The Government of Pakistan is committed to address this situation through major investment in E- Commerce sector. Under the Prime Minister’s special initiative, NAVTTC has developed a course on “Amazon (Virtual Assistant)”, in consultation with the stakeholders including academia, researchers, industry, chambers and TEVTAs. The duration of the course will be of two months. The course will initially be offered to 100,000 people across Pakistan and free of cost. This will be a great initiative to train masses with the skills required to understand the business and services models on Amazon. These skills will strengthen their abilities to work on amazon.The National Competency Standards could be used as a referral document for the development of curriculum to be used by training institutions.