SMM - Social Media Marketing Course Outline
What is SMM?
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
- What is Social Media
- Discuss types of Social Media
- Understand key terminology used in social media marketing
- Understand why audiences use social media
- Explain how social media can support other digital media