SEO (Search Engine Optimization) is the acronym for “Search Engine Optimization” in French. It is a set
of techniques for positioning a website in search engines in order to make it visible to Internet users. Also known as “SEO,” SEO helps increase the quality and quantity of website traffic through non-paidorganic search results.Unlike SEA (Search Engine Advertising), organic results are obtained through ad-free referencing, the
objective of which is to respond to Internet users’ requests within the search results pages (SERP). SEO,
therefore, applies to search engines but also refers to the needs of Internet users. To do this, it is
important to understand the expectations of users when they type a query on Google to provide thebest possible answer.
Google being the most used search engine with 94% of the market share in France and 92% in the world, it is preferable to take an interest in the latter to build an SEO strategy. Overall, SEO can strengthen and improve the visibility of a site to gain positions on general and more specific queries sought by Internet users. The ultimate goal of SEO is to bring your site to the best search results page (SERP) positions to meet a user’s need and thus achieve your traffic and conversion goals.
Why is SEO important?
According to a study conducted by GE Capital Retail Bank, 81% of Internet users go through Google to search for a product before going to a point of sale. This shows that the act of purchase is now preceded by an active search in Google, whether it is to learn about the characteristics of the product or to compare prices. Also, working on your natural referencing brings better visibility to your website on Google and other search engines. Ultimately, SEO makes it possible to multiply the number of visitors which will then increase requests for quotes or orders. The profitability of your website will be improved.A properly optimized site will be considered “SEO friendly” by Google and will therefore see its positioning favored in search engine results. The goal is to position yourself on the first page and subsequently achieve the best possible positioning. You should know that 91% of clicks on Google are on the first page, including 70% – 77% of clicks are on the first 5 results.So there is no secret to making your website and your strategic pages visible, you have to work on your natural referencing. The stake is both quantitative and qualitative: SEO must bring you qualified traffic. It responds to a marketing issue that makes it possible to organize the meeting between your offer and the demand aroused by the consumer who increasingly uses the Internet to obtain information and carry out his act of purchase.
What criteria should be retained in SEO?
We have talked about SEO criteria to consider for a successful SEO strategy, but what about? Let’s try to clarify this. SEO takes into account nearly 200 criteria that are not communicated by Google but that many SEO experts decipher every day to conclude. Google wants to provide the best results to best meet the needs of Internet users. For this, Google’s algorithms classify websites according to On-Page and Off-Page criteria that we will detail for you without further ado.